What exactly is it that will appeal to a reader or consumer when they are confronted with the opportunity to purchase a product? Well, take a moment to consider the first thing they experience when this exchange occurs. They are met with an offer.

Powerful words
Powerful words

Powerful words

Your goal, as an advertiser or copywriter, is to create the most memorable and powerful offer you possibly can, so that your readers, audience, and (potential) customers simply do not feel they can say no – and they do not wish to say no! If I were to offer you a $5000 laptop computer, you might not accept the offer. Even though the price makes it seem that this is a pretty good product, you may have no need for a laptop at this time because you have a laptop and a personal computer already! I would have great difficulty attempting to make this sale to you then, because the laptop computer is expensive and you do not have need of it.

Creating the desire

However, if I were to throw in a $100,000 car to accompany this laptop computer, and I threw it in for free, you’d probably leap at the opportunity to buy the $5,000 laptop computer now! If you did not take advantage of such an offer – a quality laptop computer and a quality car for a total of $5000 – you would feel like a very silly person indeed. That is because the offer is one whose value is absolutely irresistible. This sales technique is clearly one that would excite any consumer. Even though this is quite an extravagant example, the point remains that you would buy something you didn’t particularly want or need in order to get something else that you did desire, for free. And it is possible for you, yes you, to adapt it to your particular business, product, and consumers.

The main thrust of this technique is to include bonuses – the equivalent of the car in the previous example – that are of low cost to you, but that the consumer perceives as having a high value to them. Imagine if you had a magic car-making machine. You probably do not (and if you do, give me a call), but if you have an equivalent low-cost way of producing any product en masse, you can begin to package it for free in order to motivate consumers to buy other products that you wish to sell them. They will buy those products. Moreover, as we have seen, they may do it even if they don’t need them.

Sample copy


“Eggs are an excellent source of nourishment throughout the world, containing proteins and useful amounts of fat-soluble vitamin A, D, E as well as the B vitamins. Eggs are also rich in dietary cholesterol, which is a cause of concern for people who already have raised blood cholesterol levels, in which case a limited intake is advised.

So how many eggs per week can we safely eat?

Most health experts suggest 4-5 eggs a week, but do keep in mind t hat other sources such as mayonnaise, køb melatonin, biscuits and cakes also contain eggs. A large egg has 6-8 gms of protein and 5-7 gms of fat, a small portion of which is saturated fat. A single egg yolk can provide u p to 440 gms of cholesterol. Lecithin, a group of phospholipids found in egg yolks, helps in the transportation of cholesterol in the bloodstream, treats accumulation of fat in the liver, as well as certain neurological ailments.

Despite public concerns regarding the downside of egg consumption, they remain a popular favorite among the young and the old alike. After all, who can resist a tempting chocolate brownie or a deliciously inviting piece of fudge cake, not to mention the mouth-watering sumptuous cheese omelet and eggs sweets for breakfast on a lazy Sunday morning! Methods and possibilities of cooking eggs are endless and that does not change their nutrients in any way. Just be aware though that eating raw or partially cooked eggs can pose a risk to your health. Ideally, eggs should be boiled for 6-7 minutes, poached for about 5 minutes and fried for roughly 3 minutes. Omelets and scrambled eggs should be cooking until dry.”


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